Among those discerning women who select their clothes with passion, designer churidars are an inevitable way of life. In modern day India, a woman purchasing power has increased many times. Sometimes she is born in an opulent family, or she might have a working mother in a high profile job or she might herself be a successful professional. They form one of the consumer sections. These women are not satisfied with bollywood outfits or normal salwar kameez
. They are more social than others and have enough peer pressure to opt for designer churidars .
There are many names including Manish Malhotra, Satya Paul and many others who have carved a niche for themselves in the Indian fashion scene and international fashion. They have understood their female clients clearly and blended textures to exude moods of their customers. Since designer churidars relates to prestige issue in terms of originality, the designers take great pains to blend creativity to practical applications. While normal salwar kameez is cheap and used anywhere, one buys designer churidars for a fortune and uses it only for high profile occasions.
are available in all materials. During weddings, the women belonging to the families of the bridal couple opt for designer churidars . Fashion technology is an evolving science in India with a growing number of students. Since enjoying life has becoming the mantra of the day for hard working individuals, the apparel industry is geared up to meet the increasing demands. There are talent search held by fashion schools and televisions to find the best and recruit them.